Analysis Square Integrated Marketing Communications Plan • Consumer Analysis and Promotional Strategy • Brand Audit • Social Media Plan • Marketing Research Instrument • IMC Strategic Recommendations Document • Marketing Strategy and Brand Equity • Brand Hierarchy, Migration, and Reinvention • International Marketing Programs Integrated Marketing Communications Plan Consumer Analysis and Promotional Strategy Brand Audit Social Media Plan Marketing Research Instrument IMC Strategic Recommendations Document Marketing Strategy and Brand Equity Brand Hierarchy, Migration, and Reinvention International Marketing Programs